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The “Swing Vote” Viral Campaign Continues

June 29th 2008 03:25
The “Swing Vote” Promo Spots

Swing Vote
Swing Vote Poster



The film Swing Vote is a new political satire that is out to exploit the inherit laughs of the impending US Presidential election.

swing vote dennis hopper nathan lane
Republican Candidate Dennis Greenleaf



The story is that an election ends up hinging on one man’s vote. So, Republican President Andrew Boone (Kelsey Grammar) and Democrat Donald Greenleaf (Dennis Hopper) must convince the apathetic, farmland bred Bud Johnson (Kevin Costner) that his crucial vote should go their way.

swing vote kelsey grammer
President Andrew Boone


The film also stars Stanley Tucci, Nathan Lane, Judge Reinhold and features a cameo by Bill Maher as himself.

Swing Vote Kevin Costner
Bud Johnson, The man who will decide it all


Launching a viral online marketing campaign that authentically mimics real life candidate commercials, the concept seems to have endless gags with social comment attached.

Below are a few samples of the Swing Vote humour

Democrat Donald Greenleaf on Abortion



Republican President Andrew Boone on Gay Marriage


Swing Vote Trailer

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