The “Swing Vote” Viral Campaign Continues
June 29th 2008 03:25
The “Swing Vote” Promo Spots
The film Swing Vote is a new political satire that is out to exploit the inherit laughs of the impending US Presidential election.
The story is that an election ends up hinging on one man’s vote. So, Republican President Andrew Boone (Kelsey Grammar) and Democrat Donald Greenleaf (Dennis Hopper) must convince the apathetic, farmland bred Bud Johnson (Kevin Costner) that his crucial vote should go their way.
The film also stars Stanley Tucci, Nathan Lane, Judge Reinhold and features a cameo by Bill Maher as himself.
Launching a viral online marketing campaign that authentically mimics real life candidate commercials, the concept seems to have endless gags with social comment attached.
Below are a few samples of the Swing Vote humour
Democrat Donald Greenleaf on Abortion
Republican President Andrew Boone on Gay Marriage
Swing Vote Trailer
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